Virtual University Journals

Aims and Scope

ISSN: 3106-9282 (Print) 3100-9290 (Online)

 

Aims of the Journal

The Journal of Contemporary Perspectives in Management and Social Sciences (JCP) is dedicated to advancing contemporary research in management, marketing, commerce, banking, Islamic finance, and the social sciences. The journal publishes research articles, case studies, systematic literature reviews, and book reviews that critically engage with current practices, emerging trends, and pressing challenges in business and related fields.

JCP embraces an interdisciplinary approach, encouraging contributions that combine traditional business disciplines with cutting-edge developments in technology, digitalization, and social sciences. The journal particularly values research that bridges theory and practice, offering actionable insights into academia, industry, and policy.

Scope of the Journal

JCP welcomes submissions in, but not limited to, the following thematic areas:

  • Management and Organizational Studies
  • Management sciences and organizational behavior
  • Human resource management and workforce development
  • Corporate governance and risk management
  • Entrepreneurship and small business management
  • Digital leadership and change management
  • Marketing and Commerce
  • Marketing and business ethics
  • E-marketing and digital business strategies
  • Digital customer experience and engagement strategies
  • E-commerce and omni-channel marketing
  • Data-driven marketing, big data analytics, and consumer behavior
  • Banking, Finance, and Accounting
  • Banking and financial services
  • Islamic banking and finance
  • Investment and capital markets
  • Accounting and auditing in conventional and Islamic finance
  • Financial inclusion and poverty alleviation through Islamic finance
  • Technology, Data Science, and Digital Transformation
  • Data science and strategic decision-making
  • Intelligent automation and AI applications in business
  • Cybersecurity and privacy in digital operations
  • Digital transformation in management and finance
  • Sustainability, Policy, and Social Sciences
  • Sustainable business practices in management and finance
  • Economic development and public policy in commerce and finance
  • Social sciences perspectives on business and finance
  • Servitization and Value Creation
  • Servitization as a strategic approach in manufacturing and services
  • Customer-centric service innovation and solution selling
  • Product–service continuum and service infusion strategies
  • Business model transformation through servitization
  • Challenges and cultural shifts in adopting servitization strategies
  • Servitization for customer lock-in and relationship management
  • Integration of digital technologies in servitization offerings
  • Equity, Diversity, and Inclusion in Business and Society
  • Gender inclusion and workplace equity
  • Diversity management and inclusive leadership
  • Equity in access to finance and entrepreneurship
  • Socio-cultural perspectives on gender and business