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Journal of Contemporary Perspectives in Management and Social Sciences
The Journal of Contemporary Perspectives in Management and Social Sciences (JCP), published by the Department of Management Sciences at the Virtual University of Pakistan, is a double blind peer-reviewed, open-access platform for advancing cutting-edge scholarship across management, marketing, finance, banking, commerce, data science, and social sciences, emphasizing both local relevance and global impact. Recognizing the rise of servitization and data-driven decision-making, the journal encourages high quality empirical investigations, theoretical explorations, and critical debates that address complex phenomena and emerging trends. JCP provides a dynamic platform for academics, practitioners, corporate leaders, and entrepreneurs to share original research articles, case studies, systematic literature reviews, and critical reviews that not only enrich scholarly discourse but also generate meaningful knowledge for practice, policy, and society.