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Policy Recommendations for Sleeping Beauties in Cities: A Framework Based on Brownfield Redevelopment Adoption Barriers and Promotional Strategies in Developing Countries

Omer Farooq , Abid Hussain Nadeem, Muhammad Ibrahim, Zahoor illahi
Abstract: Considering brownfields as sleeping beauties of urban areas, this study addresses the critical need for implementing land reuse practices to promote sustainability in developing countries, focusing on brownfield redevelopment (BR). Despite the potential of brownfield redevelopment projects (BRPs), various barriers and strategies impact its adoption. The study aims to fill the gap by developing a research framework to quantify the impact of these barriers and strategies on BR implementation in developing countries, with a specific focus on Pakistan. Data collected from stakeholders involved in BR processes were analyzed using structural equation modeling. The findings showed that: 1)' political and legal barriers', 'financial and economics barriers’, and 'technical and operational barriers' have a significant negative association with BRPs adoption; 2)' government rules and regulations', 'management and collaboration,' 'brownfield redevelopment benefits awareness and publicity' and 'subsidies and R&D funding' have a significant positive association with BRPs adoption. The results provide valuable insights for urban and environmental policymakers, assisting in developing strategies to overcome barriers to BR adoption and contributing a novel perspective to the existing body of knowledge on brownfield redevelopment. Future research can extend this inquiry by comparing barriers and strategies of BR between developed and developing economies.
Keywords: Brownfield redevelopment; adoption; barriers; promotional strategies; policy recommendations; developing countries.
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