Virtual University Journals
Search
Search
A Comprehensive Analysis of Community Preparedness in Punjab: Assessing Communication Strategies and Natural Disaster Awareness
Zafar Ali
Abstract:
This study has focused on analysing community preparedness and measuring communication strategies during a natural disaster, specifically the 2023 flood in Punjab. The basic purpose of this study is to conduct a comprehensive examination of the communication plans of disaster management institutes in Punjab. In the 2023 flood, the Sutlej River affected eight districts of Punjab. Bahawalnagar district is one of the most flood-affected districts in Punjab. This study explores the community preparedness in that district. The study population was selected based on the 2023 floods that devastated the district of Bahawalnagar. The sampling method used in this research is convenience sampling; 350 respondents living in the Bahawalnagar district in Punjab have been included in this study. The information is collected and examined using inferential statistics. The research concluded that the local community in district Bahawalnagar had knowledge of the natural hazard, i.e., floods, but there was a disconnect between the community and government institutions regarding preparedness and mitigation in the face of the hazard.
Keywords:
Disaster Management, Preparedness, Communication, Flood, Awareness
Full Text:
PDF