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Evaluating the Impact of Final Year Project in Mass Communication on Professional Development of Students: A Study of Virtual University of Pakistan

Masroor Ahmed, Najma Najam, Asim Razzaq, Kausar Parveen, Muhammad Abrar

This study evaluated the impact of final year project in mass communication on the professional development of students at Virtual University of Pakistan. Final Project is a 3 credit hours course that is being offered at the department of Mass Communication at the undergraduate level. This project aims to provide students an opportunity to explore their areas of interest considering the contemporary trends in online, electronic and print media. The students of this project are job holders; therefore, the focus of this research is to explore the impact of the project on their professional life activities. To explore this area, a quantitative survey research method has been selected. Purposive sampling technique has been used to select students. The data has been analysedusing descriptive and inferential statistics. The result of the descriptive statistics shows that the project has a positive impact on the student’s professional development. It was also concluded that across the demographical characteristics i.e. gender, degree level, nature of profession and age there is no significant difference regarding the impact of final year project on student’s professional development.

Contemporary trends, professional development, research skills

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