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TRANSFORMATIONAL LEADERSHIP AND HELPING BEHAVIOUR: EXAMINING THE ROLES OF CULTURE AND MOTIVATION
Mehwish Shamshad, Muhammad Aamir Imran
Abstract:
Drawing on the dynamic theory of organizational leadership, this research explores the impact of transformational leadership on helping behaviour, with the mediating effect of work motivation and the moderating role of work culture. Data were collected from 71 employees of the banking sector working in district Bahawalpur, selected through convenience sampling, and analyzed using a linear regression model in SPSS v25. The findings reflected that transformational leadership significantly impacts helping behaviour. Furthermore, results also clarified that motivation partially mediates the relationship between transformational leadership and helping behaviour. Moreover, work culture strengthens the relationship between transformational leadership and helping behaviour. Based on the results of this research, we suggest that organizations introduce transformational leadership to boost helping behaviour, thereby positively impacting employee-related performance outcomes. Furthermore, organizations have to maintain a helping work culture to increase the impact on motivation and helping behaviour.
Keywords:
Transformational leadership, Helping behaviour, Work motivation, Work culture, Dynamic theory of leadership
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