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Patterns of Roman Urdu Usage among Pakistani Social Media Users: A Content Analysis Study
Dr. Shahid Minhas
Abstract:
This study has analyzed the forms and patterns in which roman Urdu is used in the comments by the social media users. In this study the Facebook posts were considered for the analysis in which the various comments were studied. For this purpose, the content analysis method of data analysis has been used. This method used both qualitative and quantitative approach to study the content. The time period for this study was 1st Oct 2022 to 31st Oct 2022. All those posts have been considered in this study that were posted in connection to a certain issues and events of immense importance for example, issues concerning ousting of PTI govt., Elections, Pak-America Relations, T20 world Cup etc. The various comments have been categorized in to the following categories such as numeric homophones, character repetition, spelling consistency, frequency of comments on a post, Pattern of roman Urdu, Short words, Sentence structure, Usage of English and Roman Urdu collectively and understanding of messages/posts content. The results show that, Pakistani social media users are constantly and regularly using the roman Urdu in the comments, they use it for any type of purpose to communicate their messages, the messages are clear to understand and they follow the same pattern of sentence structure as used in proper Urdu literature. However, this trend is causing to ignore the usage of proper Urdu on social media, which might be not favorable in the context of a country this has Urdu as national language.
Keywords:
Roman Urdu, forms and patterns, social media, users, Pakistan
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