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Enhancing Student Engagement through Blended Learning: A Multivariate Analysis of its Influence on Academic, Intellectual, and Socio-Emotional Engagement
Van olem e. Benitez
Abstract:
The marketing education requires innovative teaching and learning pedagogy due to its vulnerability and complexity. This study analyzed how marketing management curriculum’s blended learning approach impacts student engagement. It examined the implementation of blended learning in terms of achieving learning outcomes, instruction delivery, and assessment or evaluation used; characterized the level of academic, intellectual, and socio-emotional engagement; and analyzed the how blended learning predicts the student engagement. A sample of 75 students from a marketing management program were surveyed because the study employed quantitative research method. General Linear Model (GLM) was used to analyzed the data. Findings reveal that the blended learning approach was well implement specifically achieving learning outcomes, diverse instructional delivery methods, and project-based assessments were observed. However, areas for improvement were identified such as the provision of clearer learning outcomes, incorporation of technological learning tools, and utilization appropriate/competency-based assessment methods. High student engagement was found across all three domains implying a favourable learning environment that illustrates achievement, curiosity and social interactions. The findings suggest that to improve student engagement and learning outcomes, educators may adopt and maximize the benefit of the use of blended-learning approach.
Keywords:
Blended Learning Approach, Student Engagement, Marketing Management, Assessment, Evaluation
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