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Virtual Socialization: A Step Towards Social Transformation
Nadia Saleem
Abstract:
The latest developments in communication technology are driving the societies towards
a totally transformed structure of socialization i.e., virtual socialization. Socializing
with friends and family, shopping, banking, media consumption and other daily
individual activities have now been transferred to the world of web. New technologies
are leading the society towards virtual socialization leaving the face-to-face real world
communication far behind. This research study is aimed at finding out the relationship
between the use of social networking sites and the trend of virtual socialization among
the youth of Lahore. For this survey research, a 5 point Likert Scale close-ended
questionnaire was used as a research tool. The researcher applied stratified random
sampling technique. To trace the the causal relationship between social networking
sites and virtual socialization the statistical test of Regression was applied. The results
show that the youth of Lahore is getting more involved in and thereby dependent on
virtual socialization. This dependency on virtual relations is leading the society towards
social transformation. It is also affecting interpersonal communication skills of the
people.
Keywords:
Social Transformation, Virtual Socialization, Virtual World, Cyber Links, Offline Relations.
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